Quote of the Week

Boorstin Said..

"Some are born great.  Some achieve greatness.  Some hire public relations officers."

Daniel J. Boorstin

We of course understand Boorstin's sentiment.  However, we take a slightly different view.  We recognize that in business there are many David's in this world of Goliath's.  Sometimes David is a little too humble to tell his story well.  That is what CS Corporate and countless other boutique PR firms do.  We share the greatness of the humble with the world.

Recession Era Public Relations (RPR!)

Have you noticed how commercials are using the fact that you're flat broke as a way to encourage you to spend what little money you have left.  Some of the ads are subtle - Sprint CEO Dan Hesse tells you that their plan is "right for these times."  Others clobber you over the head with a sledge hammer - Dominos Pizza CEO Dave Brandon dawns a pizza delivery uniform and delivers "bail out deals."

The interesting point about this new recession genre of PR (We'll call it RPR) is that it's encouraging the big boys to do what small business owners have done since the dawn of the bube tube.

The Chief Executive Officer is front and center asking for the trust of customers and potential customers.

Think about it.  The small businesses in your region that are successful  more than likely have the owner as spokesperson.  Car dealers, carpet retailers, mom & pop restaurant owners, the commercials tend to be rather cheesy but they get you in the store because ultimately, you do trust them.

The PR Sidebar: Don't be afraid to put your name out there.  If it's your product - if  it's your service, putting your mug on the label or your name on the dotted line may not be such a bad marketing move.

If You Don't Share Your Success Who Will?

if you  gather anything from reading this blog, i hope it's that you must be prepared to tell your story anytime all the time.  whatever you product or service, you can't be shy about sharing it with the world...or at the very least your friends and neighbors.

and because a picture is worth a thousand words, it's rather critical  to invest in a digital camera.  I always carry my little Nikon Coolpix.  It's inexpensive and captures descent shots.

As much as I really prefer being behind the camera, I realize it's important to show potential customers my success.  So I grin and bear it!

• if you're meeting with a new client, take a picture.
  
• if you have a company retreat, take a picture.
• if you launch a new product, take a picture.

What you do with these photos is key.  A monthly or quarterly newsletter emailed or snail mailed to customers and potential customers is PR101.  

While CS Corporate would be delighted to create such documents for you, honestly 

you could do it yourself with a Mac and Pages which is a part of the iwork software.

The P.R. Sidebar: There is no event too big or small to share in a well designed newsletter with clients and potential clients.

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