Wednesday, December 9, 2009
Monday, November 30, 2009
Monday, October 19, 2009
Sunday, October 11, 2009
Sunday, October 4, 2009
Wednesday, August 26, 2009
In the video below, he eulogizes his slain brother Robert.
God Bless Ted Kennedy and May Flights of Angels Sing Him to His Rest.
Wednesday, August 12, 2009
Tuesday, July 28, 2009
Friday, June 26, 2009
Sunday, June 21, 2009
Saturday, June 20, 2009
Over the last 50 years, the Dad Brand has taken a licking. We’ve quite literally gone from Father Knows Best to Raising Dad. If you think I’m being a bit over the top, just analyze the family structure of your top five favorite situation comedies or dramas. I’m sure that four out of five have a less than positive image of Dad. Dad is a clueless, inept, and bumbling idiot at best and cheating, beating, boozer at worst.
Gone are the days when TV Dad’s provided for the needs of their family, coached the little league team and dispensed sound advice. I know that Dads in real life were never the perfect models of our TV Dad’s, but it at least it gave them something for which to strive.
As we celebrate Father's Day Weekend, I'd like to salute the brands of some perfect and perfectly imperfect dads.
Thursday, May 21, 2009
PR Tips to Keep Your Small Business Recession Free
How does a place like Ben's Chili Bowl become a hunger haven for tourists and townies. Winning the admiration of Bill Cosby certainly helps. And occasional drop ins by entertainers, sports figures and "The One" President Barack Obama can only add to your business' celebrity. But even before this local hot spot became a star Mecca, it won the hearts of regular plain folks in its neighborhood.
CS Corporate believes that in the current economic climate, local Mom and Pop establishments must re-turn to doing the thing that they do best.
- Brand yourself in the community. Sponsor or coach a youth sports team. Find a local church or YMCA to volunteer at in exchange for ad or billboard space.
- Have promotional days. Make one small item free, especially with food. People gravitate toward free things and then end up spending money on a meal anyway.
- Set up a presence on the Web! We can’t stress this enough. Have printable coupons on your Web site. Give the consumer a reason to visit the site. Make ordering over the Web easier (and cheaper!).
These few tips will drive traffic to your in-store and online avenues. Each of these bullets are critical and will be covered in detail in upcoming blogs.
In the meantime, tell us how you are keeping the doors open with positive inexpensive PR.
Friday, May 8, 2009
1. Host a tea and product display. Put a unique twist on the traditional tea by serving something other than the standard tea fare. Serve cupcakes!
3. For those of you whose business is still a side hustle and not yet your main source of income, host a snack break. Invite co-workers to the conference room to share your product or service over chips and coke.
Of course presentation is everything...So be mindful of invitations, display and follow-up.
Remember, one of the best ways to a customer's heart is through her stomach
Sunday, May 3, 2009
Sunday, April 5, 2009
Thursday, April 2, 2009
- if you're meeting with a new client, take a picture.
- if you have a company retreat, take a picture.
- if you launch a new product, take a picture.