Friday, May 8, 2009

The way to a customer's heart is through her stomach

This week, I joined the tens of thousands of Americans downloading a KFC coupon offering a free meal courtesy of Media Maven Oprah Winfrey. The line in my Northern Virginia KFC was long, but nothing like the long riot producing lines reported in major cities like NYC.

Oprah is the queen of the media give-away. From her Big Car Give-away to her lasted KFC lunch, Oprah knows that we love free stuff. And boy do we love free lunch - free dinner and breakfast for that matter.

The PR Sidebar is to take a tip from the Queen of the Media. If you are peddling a product or service, we recommend you wrap it in a free meal. Here are some suggestions of events around free food that we have used in the last year, to win loyal customers for our clients.

1. Host a tea and product display. Put a unique twist on the traditional tea by serving something other than the standard tea fare. Serve cupcakes!
2. Bake a tray of toll house cookies and deliver them with business cards and a handwritten note to potential clients.
3. For those of you whose business is still a side hustle and not yet your main source of income, host a snack break. Invite co-workers to the conference room to share your product or service over chips and coke.

Of course presentation is everything...So be mindful of invitations, display and follow-up.

Remember, one of the best ways to a customer's heart is through her stomach

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