Thursday, May 21, 2009

Branded by the Community

PR Tips to Keep Your Small Business Recession Free

How does a place like Ben's Chili Bowl become a hunger haven for tourists and townies.  Winning the admiration of Bill Cosby certainly helps.  And occasional drop ins by entertainers, sports figures and "The One" President Barack Obama can only add to your business' celebrity.  But even before this local hot spot became a star Mecca, it won the hearts of regular plain folks in its neighborhood.

CS Corporate believes that in the current economic climate, local Mom and Pop establishments must re-turn to doing the thing that they do best.

  • Brand yourself in the community. Sponsor or coach a youth sports team. Find a local church or YMCA to volunteer at in exchange for ad or billboard space.
  • Have promotional days. Make one small item free, especially with food. People gravitate toward free things and then end up spending money on a meal anyway.
  • Set up a presence on the Web! We can’t stress this enough. Have printable coupons on your Web site. Give the consumer a reason to visit the site. Make ordering over the Web easier (and cheaper!).

These few tips will drive traffic to your in-store and online avenues.  Each of these bullets are critical and will be covered in detail in upcoming blogs.

In the meantime, tell us how you are keeping the doors open with positive inexpensive PR.

Brett Hertel

CS Corporate

Communications Manag

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